~ Jonathan Haidt
It’s time for a fresh perspective.
Candidates, campaigns, and those promoting human causes unintentionally employ methods that are actually counterproductive to what they are trying to achieve. It is time for the science of how people change and why they don’t – what motivates people to act – be used by the visionary leaders of today.
“People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.”
~ George Lakoff
The Campaign Science Training Program
Campaign Science offers a comprehensive, accessible, engaging, enjoyable, and empowering science-based training program for political candidates, campaigns, and causes.
A team of over 25 leading political, cognitive, social, behavioral, and neuroscientists, linguists, Emmy award-winning media and storytelling experts, and masters in on-the-ground conflict resolution, have contributed to this training. In one-hour, half-day, full-day, and online trainings, customized consulting, and ongoing coaching, Campaign Science delivers science-based concepts, skills, and ways of being that are shown in laboratory and real-world settings to change minds, and overcome barriers, and elicit action.
“We have started implementing these practices at Burundi Friends International. Not only has the training helped me clarify my work, it has also made my work much more effective. I am seeing results. Fantastic!” ~ Tracy Cambron West, Member, Board of Directors, Burundi Friends International