Are you ready to:

“The human mind is a story processor, not a logic processor.”
~ Jonathan Haidt
It’s time for a fresh perspective.
Candidates, campaigns, and those promoting human causes unintentionally employ methods that are actually counterproductive to what they are trying to achieve. It is time for the science of how people change and why they don’t – what motivates people to act – be used by the visionary leaders of today.



“People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.”
~ George Lakoff
The Campaign Science Training Program
Campaign Science offers a comprehensive, accessible, engaging, enjoyable, and empowering science-based training program for political candidates, campaigns, and causes.
A team of over 25 leading political, cognitive, social, behavioral, and neuroscientists, linguists, Emmy award-winning media and storytelling experts, and masters in on-the-ground conflict resolution, have contributed to this training. In one-hour, half-day, full-day, and online trainings, customized consulting, and ongoing coaching, Campaign Science delivers science-based concepts, skills, and ways of being that are shown in laboratory and real-world settings to change minds, and overcome barriers, and elicit action.
Our Team
Our team includes leading scientists, communications and social media experts, and Emmy Award-winning storytellers.
Meet UsOur Services
Our trainings give you a set of evidence-based knowledge, skills, and strategies that you can immediately apply to improve your speeches, social media/online campaigns, print materials, and campaign strategies.
Learn MoreBlog
Coming Soon! A blog with tips and exercises to get you started and keep the skills you learn fine tuned.

“We have started implementing these practices at Burundi Friends International. Not only has the training helped me clarify my work, it has also made my work much more effective. I am seeing results. Fantastic!” ~ Tracy Cambron West, Member, Board of Directors, Burundi Friends International
Get in Touch
Get in touch with Cassandra Vieten and Bristol Baughan to get started today!
CONTACT US